Full-funnel Affiliate program management that drives revenue

Affiliates put your products in front of shoppers who are already comparing, researching, or looking for a reason to buy – on content sites, loyalty and cashback platforms, bank reward programs, and influencer channels. You pay on results, not impressions, so the channel scales without pushing your blended CPA up.

Across the programs we manage, affiliate delivers a ROAS of $13.95. On a blended basis – including our agency fee and technology costs – that’s $9.43. In our first year we delivered $5.3M in affiliate revenue for our clients, most of it through channels those brands had never used before.

Because nobody is looking at the whole picture, and no one can tell you which channel is actually driving incremental revenue. We run affiliate, paid search, paid social and SEO against one commercial target, with one team and one set of numbers. Attribution arguments between agencies stop being your problem.

That’s the most common way clients come to us. Programs that have been ticking along on cashback and coupon for a year or two aren’t broken – they’re just harvesting demand that already exists. We audit the publisher mix, commission structure and tracking, then rebuild toward content, loyalty, card-linked offers and creator partnerships that bring in new customers.

Setup and publisher recruitment start in week one. Most programs see meaningful revenue within 4-6 weeks, and reach steady-state performance around 3-6 months.

We’re network-agnostic and work across Impact, Awin, Partnerize, CJ, Rakuten and more. If you’re already on a network, we work inside it. If you’re launching, we recommend the right one for your category and markets rather than defaulting to one platform.

We manage programs in Australia, the US, Canada, the UK, Hong Kong and beyond, including multi-market programs where the publisher mix and commission structure differ by region.

We handle publisher communications, recruitment, campaign and media planning, compliance checks, and optimisation. From you we need product feeds, creative assets, and one point of contact for approvals – roughly a few hours a month.

Placement in high-authority publications on a performance basis – you pay on results rather than a flat editorial fee. It gets your brand in front of new audiences and, unlike traditional PR, the coverage is measurable and tied to sales.

Every publisher is vetted before approval, and the program terms set the rules – no brand bidding on paid search, no unauthorised discount codes, no misleading claims, approved creative only. We run ongoing compliance checks and remove partners who break the terms.